Yankees sign first-ever Chinese-based sponsor. That's the real MLB headline. Chinese-based. I've never been to Chinese, but I have been to China; it's an interesting country. Following is from the press release: The New York Yankees today became the first Major League club to enter into a sponsorship agreement with a company from the People's Republic of China, announcing an agreement with China's largest dairy company, the Yili Group, to advertise within the Yankees' local territory. Yili will receive prominent branding visibility on July 6 when the Yankees introduce left handed pitcher Kai Liu and catcher Zhenwang Zhang, who became the first players from the People's Republic of China to sign with a Major League club with approval from the Chinese Baseball Association on June 19 {that's another great sentence, and not just because of its length. so, other players have signed but without approval?}. The Yili Group is the leading dairy industry enterprise in China. In 2005, Yili products became the official dairy products of the 2008 Beijing Olympic Games with Yili becoming the first food brand supporter of the Beijing Olympics. Yili Group was recognized with the 2005 CCTV Best Employers of China award and the 2005 China Best Corporate Citizen Acts award.
6/27/2007
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