Super Bowl XLII looking for 10,000 Volunteers

The Arizona Super Bowl Host Committee needs 10,000 volunteers for Super Bowl XLII so they're having a Volunteer Draft (the real draft starts in 2 hours). why is this SG news? first of all because there will be food at the event (8am-1pm today in Phoenix) and second because presumably they need help in the food services...maybe I'm wrong...maybe not. Either way, it's basically a big morning with Cardinals players, coaches and cheerleaders.